Shawn Bishop

A fantastic speech Jobs gave to the ‘05 Class at Stanford:

Laird Hamilton riding “Jaws” off the coast of Oahu.

The Union Tribune breaks down the best venues for wireless access in and around San diego:

http://www.signonsandiego.com/feature/472/

Google has a new service that can help you get rid of the 411 charges from your mobile provider. From their site:

Google’s new 411 service is free, fast and easy to use. Give it a try now and see how simple it is to find and connect with local businesses for free.

For more info on the service, go here .

Might be the single best travel booking engine out there. It searches all of the airlines and travel sites instantly . . .

http://www.kayak.com/

http://www.yashy.com/star.codes.html

1. Determine revenue/per action and profit/per action

2. Build list of possible keywords

3. Choose a keyword from the list and check it’s volume keyword using the Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

* Each number here should be multiplied by 5 to get the overall volume for the Internet.

2. Check the PageRank of top listed sites at Google:

http://www.seochat.com/?tool=7&option=com_seotools&hl=en

Before you invest money in SEO, links or any other form of online marketing, I strongly recommend that you first spend some time buying Google Adwords for your site and track the conversion-to-sales-or-signup ratio of various keywords (you can also use Yahoo Search Marketing).

Once you know what percentage of visitors for each keyword will end up as customers, and how much money you make (on average) from each customer, you can then accurately determine exactly what you can afford to spend for each visitor, and you’ll know which keywords result in visitors that convert to customers, and which ones are just a waste of time.

The amazingly accurate marketing data you can get almost instantly and inexpensively with Pay-Per-Click campaigns is something you could not have bought for any amount of money 5 or 10 years ago.

There is a famous quote attributed to John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Using Google or Yahoo PPC you can give a pretty good idea of what will work and what won’t before you spend and/or waste any money.

Based upon work with our Internet Marketing firm’s client base, I’ve discovered that creating content and links on an existing domain far outweighs the benefit of creating a new site - even if the site’s content is more relevant.

When targeting a new keyword remember that it makes more sense to generate a new directory/page on an existing site (Site A) with good PageRank than it does to create a completely new domain and site (Site B).

Even the eventual links from Site B to Site A aren’t worth the credit Site A will get for having deep links.

Web directories used to be a fantastic resource for getting inbound links to your website and thus increasing your search engine rankings for targeted keywords. Today, the ranking effect of this practice is a hot topic of debate.

This list was giving to me recently as directories that still “work”. I’m not sure how effective submissions to these sites will be but here’s the list anyway . . .

www.jayde.com
www.ipl.com
www.vlib.com
www.illumirate.com
www.xoron.com
www.webworldindex.com
www.aardvarkbusiness.com
www.netinsert.com
www.thedirectorysite.com
www.capterra.com
www.thesoftwarenetwork.com
www.buzzle.com
www.qango.com
www.bizweb.com
www.chiff.com
www.dc2net.com
www.mavicanet.com
www.monemission.com
www.searchtheweb.com
www.topsearch.com
www.turnpike.net
www.websavvy.cc
www.worldhot.com
www.joeant.com
www.skaffe.com
www.gimpsy.com
www.goguides.org
www.qango.com
www.linkopedia.com
www.allestra.com
www.americasbest.com
www.arieles.com
www.azoos.com
www.directory-search.org
www.mastersite.com
www.pharos-search.com
www.sunstream.com
www.webworldindex.com
www.business.com