Shawn Bishop .com http://www.shawnbishop.com Shawn Bishop Thu, 12 Nov 2009 02:12:28 +0000 http://wordpress.org/?v=1.5.1 en Steve Jobs at Stanford http://www.shawnbishop.com/index.php/steve-jobs-at-stanford/ http://www.shawnbishop.com/index.php/steve-jobs-at-stanford/#comments Wed, 19 Nov 2008 18:04:43 +0000 Administrator General http://www.shawnbishop.com/index.php/steve-jobs-at-stanford/ A fantastic speech Jobs gave to the ‘05 Class at Stanford:



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]]> http://www.shawnbishop.com/index.php/steve-jobs-at-stanford/feed/ Up the Beach http://www.shawnbishop.com/index.php/up-the-beach/ http://www.shawnbishop.com/index.php/up-the-beach/#comments Tue, 24 Jun 2008 22:26:27 +0000 Administrator General http://www.shawnbishop.com/index.php/up-the-beach/ Laird Hamilton riding “Jaws” off the coast of Oahu.


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]]> http://www.shawnbishop.com/index.php/up-the-beach/feed/ WiFi in San Diego http://www.shawnbishop.com/index.php/wifi-in-san-diego/ http://www.shawnbishop.com/index.php/wifi-in-san-diego/#comments Thu, 31 Jan 2008 16:36:34 +0000 Administrator General http://www.shawnbishop.com/index.php/wifi-in-san-diego/ The Union Tribune breaks down the best venues for wireless access in and around San diego:

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]]> http://www.shawnbishop.com/index.php/wifi-in-san-diego/feed/ Google’s Free 411 Service http://www.shawnbishop.com/index.php/googles-free-411-service/ http://www.shawnbishop.com/index.php/googles-free-411-service/#comments Tue, 22 Jan 2008 16:32:36 +0000 Administrator General http://www.shawnbishop.com/index.php/googles-free-411-service/ Google has a new service that can help you get rid of the 411 charges from your mobile provider. From their site:

Google’s new 411 service is free, fast and easy to use. Give it a try now and see how simple it is to find and connect with local businesses for free.


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]]> http://www.shawnbishop.com/index.php/googles-free-411-service/feed/ Kayak.com http://www.shawnbishop.com/index.php/kayakcom/ http://www.shawnbishop.com/index.php/kayakcom/#comments Fri, 09 Nov 2007 15:15:26 +0000 Administrator General http://www.shawnbishop.com/index.php/kayakcom/ Might be the single best travel booking engine out there. It searches all of the airlines and travel sites instantly . . .

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]]> http://www.shawnbishop.com/index.php/kayakcom/feed/ Phone Codes http://www.shawnbishop.com/index.php/phone-codes/ http://www.shawnbishop.com/index.php/phone-codes/#comments Fri, 24 Aug 2007 20:01:16 +0000 Administrator General Cool http://www.shawnbishop.com/index.php/phone-codes/ http://www.yashy.com/star.codes.html

]]> http://www.shawnbishop.com/index.php/phone-codes/feed/ Keyword Analysis Procedure http://www.shawnbishop.com/index.php/keyword-analysis-procedure/ http://www.shawnbishop.com/index.php/keyword-analysis-procedure/#comments Wed, 14 Feb 2007 22:42:57 +0000 Administrator General Internet Business Internet Marketing SEO http://www.shawnbishop.com/index.php/keyword-analysis-procedure/ 1. Determine revenue/per action and profit/per action

2. Build list of possible keywords

3. Choose a keyword from the list and check it’s volume keyword using the Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

* Each number here should be multiplied by 5 to get the overall volume for the Internet.

2. Check the PageRank of top listed sites at Google:

http://www.seochat.com/?tool=7&option=com_seotools&hl=en

]]> http://www.shawnbishop.com/index.php/keyword-analysis-procedure/feed/ Test first with PPC and then create your SEO strategy… http://www.shawnbishop.com/index.php/test-first-with-ppc-and-then-create-your-seo-strategy/ http://www.shawnbishop.com/index.php/test-first-with-ppc-and-then-create-your-seo-strategy/#comments Wed, 14 Feb 2007 22:16:07 +0000 Administrator General Internet Business Internet Marketing SEO http://www.shawnbishop.com/index.php/test-first-with-ppc-and-then-create-your-seo-strategy/ Before you invest money in SEO, links or any other form of online marketing, I strongly recommend that you first spend some time buying Google Adwords for your site and track the conversion-to-sales-or-signup ratio of various keywords (you can also use Yahoo Search Marketing).

Once you know what percentage of visitors for each keyword will end up as customers, and how much money you make (on average) from each customer, you can then accurately determine exactly what you can afford to spend for each visitor, and you’ll know which keywords result in visitors that convert to customers, and which ones are just a waste of time.

The amazingly accurate marketing data you can get almost instantly and inexpensively with Pay-Per-Click campaigns is something you could not have bought for any amount of money 5 or 10 years ago.

There is a famous quote attributed to John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Using Google or Yahoo PPC you can give a pretty good idea of what will work and what won’t before you spend and/or waste any money.

]]> http://www.shawnbishop.com/index.php/test-first-with-ppc-and-then-create-your-seo-strategy/feed/ Link Value Principal http://www.shawnbishop.com/index.php/link-value-principal/ http://www.shawnbishop.com/index.php/link-value-principal/#comments Wed, 14 Feb 2007 22:04:21 +0000 Administrator General SEO http://www.shawnbishop.com/index.php/link-value-principal/ Based upon work with our Internet Marketing firm’s client base, I’ve discovered that creating content and links on an existing domain far outweighs the benefit of creating a new site - even if the site’s content is more relevant.

When targeting a new keyword remember that it makes more sense to generate a new directory/page on an existing site (Site A) with good PageRank than it does to create a completely new domain and site (Site B).

Even the eventual links from Site B to Site A aren’t worth the credit Site A will get for having deep links.

]]> http://www.shawnbishop.com/index.php/link-value-principal/feed/ SEO Directory List http://www.shawnbishop.com/index.php/seo-directory-list/ http://www.shawnbishop.com/index.php/seo-directory-list/#comments Wed, 14 Feb 2007 21:37:27 +0000 Administrator General Internet Business Internet Marketing SEO http://www.shawnbishop.com/index.php/seo-directory-list/ Web directories used to be a fantastic resource for getting inbound links to your website and thus increasing your search engine rankings for targeted keywords. Today, the ranking effect of this practice is a hot topic of debate.

This list was giving to me recently as directories that still “work”. I’m not sure how effective submissions to these sites will be but here’s the list anyway . . . ;-)

www.jayde.com
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www.business.com

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