Test first with PPC and then create your SEO strategy…

Before you invest money in SEO, links or any other form of online marketing, I strongly recommend that you first spend some time buying Google Adwords for your site and track the conversion-to-sales-or-signup ratio of various keywords (you can also use Yahoo Search Marketing).

Once you know what percentage of visitors for each keyword will end up as customers, and how much money you make (on average) from each customer, you can then accurately determine exactly what you can afford to spend for each visitor, and you’ll know which keywords result in visitors that convert to customers, and which ones are just a waste of time.

The amazingly accurate marketing data you can get almost instantly and inexpensively with Pay-Per-Click campaigns is something you could not have bought for any amount of money 5 or 10 years ago.

There is a famous quote attributed to John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Using Google or Yahoo PPC you can give a pretty good idea of what will work and what won’t before you spend and/or waste any money.

Link Value Principal

Based upon work with our Internet Marketing firm’s client base, I’ve discovered that creating content and links on an existing domain far outweighs the benefit of creating a new site - even if the site’s content is more relevant.

When targeting a new keyword remember that it makes more sense to generate a new directory/page on an existing site (Site A) with good PageRank than it does to create a completely new domain and site (Site B).

Even the eventual links from Site B to Site A aren’t worth the credit Site A will get for having deep links.

SEO Directory List

Web directories used to be a fantastic resource for getting inbound links to your website and thus increasing your search engine rankings for targeted keywords. Today, the ranking effect of this practice is a hot topic of debate.

This list was giving to me recently as directories that still “work”. I’m not sure how effective submissions to these sites will be but here’s the list anyway . . . ;-)

www.jayde.com
www.ipl.com
www.vlib.com
www.illumirate.com
www.xoron.com
www.webworldindex.com
www.aardvarkbusiness.com
www.netinsert.com
www.thedirectorysite.com
www.capterra.com
www.thesoftwarenetwork.com
www.buzzle.com
www.qango.com
www.bizweb.com
www.chiff.com
www.dc2net.com
www.mavicanet.com
www.monemission.com
www.searchtheweb.com
www.topsearch.com
www.turnpike.net
www.websavvy.cc
www.worldhot.com
www.joeant.com
www.skaffe.com
www.gimpsy.com
www.goguides.org
www.qango.com
www.linkopedia.com
www.allestra.com
www.americasbest.com
www.arieles.com
www.azoos.com
www.directory-search.org
www.mastersite.com
www.pharos-search.com
www.sunstream.com
www.webworldindex.com
www.business.com

Image Rotator w/ Fade

******SIMPLY COPY & PASTE THE CODE BELOW WHERE YOU WANT THE ROTATING IMAGES TO APPEAR********

script language=”JavaScript1.2″ type=”text/javascript”>

var slideshow_width=’784px’ //SET IMAGE WIDTH
var slideshow_height=’156px’ //SET IMAGE HEIGHT
var pause=9000 //SET PAUSE BETWEEN SLIDE (3000=3 seconds)

var fadeimages=new Array()
//SET IMAGE PATHS. Extend or contract array as needed
fadeimages[0]=”templates/fantasy-sports-league.jpg”
fadeimages[1]=”templates/fantasy-sports-league2.jpg”
fadeimages[2]=”templates/fantasy-sports-league3.jpg”

////NO need to edit beyond here/////////////

var preloadedimages=new Array()
for (p=0;p preloadedimages[p]=new Image()
preloadedimages[p].src=fadeimages[p]
}

var ie4=document.all
var dom=document.getElementById

if (ie4||dom)
document.write('

‘)
else
document.write(’‘)

var curpos=10
var degree=10
var curcanvas=”canvas0″
var curimageindex=0
var nextimageindex=1

function fadepic(){
if (curpos<100){
curpos+=10
if (tempobj.filters)
tempobj.filters.alpha.opacity=curpos
else if (tempobj.style.MozOpacity)
tempobj.style.MozOpacity=curpos/101
}
else{
clearInterval(dropslide)
nextcanvas=(curcanvas==”canvas0″)? “canvas0″ : “canvas1″
tempobj=ie4? eval(”document.all.”+nextcanvas) : document.getElementById(nextcanvas)
tempobj.innerHTML=’
nextimageindex=(nextimageindex var tempobj2=ie4? eval("document.all."+nextcanvas) : document.getElementById(nextcanvas)
tempobj2.style.visibility="hidden"
setTimeout("rotateimage()",pause)
}
}

function rotateimage(){
if (ie4||dom){
resetit(curcanvas)
var crossobj=tempobj=ie4? eval("document.all."+curcanvas) : document.getElementById(curcanvas)
crossobj.style.zIndex++
tempobj.style.visibility="visible"
var temp='setInterval("fadepic()",50)'
dropslide=eval(temp)
curcanvas=(curcanvas=="canvas0")? "canvas1" : "canvas0"
}
else
document.images.defaultslide.src=fadeimages[curimageindex]
curimageindex=(curimageindex }

function resetit(what){
curpos=10
var crossobj=ie4? eval("document.all."+what) : document.getElementById(what)
if (crossobj.filters)
crossobj.filters.alpha.opacity=curpos
else if (crossobj.style.MozOpacity)
crossobj.style.MozOpacity=curpos/101
}

function startit(){
var crossobj=ie4? eval("document.all."+curcanvas) : document.getElementById(curcanvas)
crossobj.innerHTML='
rotateimage()
}

if (ie4||dom)
window.onload=startit
else
setInterval(”rotateimage()”,pause)

Article Directory Sites

Writing articles and submitting them to “article directories” is a great way to gain attention for your websites (especially by the search engines).

When you submit your article, you agree to give other website owners free use of your content. In exchange, they give you credit as the article’s author as well as a link to your site.

Following is a list of websites that you can submit your article to:

Goarticles.com
Articlecity.com
Ideamarketers.com
Afreepress.com
Articlewarehouse.com
ezinearticles.com
Amazines.com
Isnare.com
Articlehub.com
Alumbo.com
Clickforcontent.com
Theallineed.com
Articlesfree.com

Find Cool Music: Pandora.com

Pandora

This site helps you find music simliar to music you already like. Stated on the site:

“Can you help me discover more music that I’ll like?

Those questions often evolved into great conversations. Each friend told us their favorite artists and songs, explored the music we suggested, gave us feedback, and we in turn made new suggestions. Everybody started joking that we were now their personal DJs.

We created Pandora so that we can have that same kind of conversation with you.”

Pandora.com

Vacation Rental

The link below has the information needed to rent out the house. Please contact me directly for dates of availability . . .

http://digitalpipelines.com/rental/

Second Spin: Cash for Old CD’s

This place will buy old CD’s. My friend (Pippen) just traded in his already-ripped CD and got $5 for many of them. He wasn’t using them anyway and made a cool $369 so he can buy a newer/better ipod . . .

Sell Your Old CD’s Here

What is Web 2.0

A fantastic article for anyone interested in using a web site to generate revenue:

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

PhoneSpell.org

Use this site to see what your phone/cell number spells . . .

http://www.phonespell.org/